Validity and Reliability of the Myers Briggs Test Term Paper

Validity and Reliability of the Myers Briggs Test - Term Paper Example The history of the Myers-Briggs Type Indicator holds accountable Carl Jung and his personality theory as the primary basis and the chief influence of Katharine C. Briggs and her daughter, Isabel Briggs Myers in the development of the MBTI, a project that lasted for two decades and a half (Bayne, 1997; Morgan & Morgan, 2007; Quenk, 2009).   Jung published his book â€Å"Psychological Types† in the early 1920’s which was later on translated in English and published in America.   Briggs at that time was also developing her own theory of personality types which she later on abandoned upon discovery of Jung’s theory which resembled her ideas but had better structure and form.   It then started the long journey of Briggs and Myers that concluded with the creation of the MBTI.   Guided by Jung’s theory, their observations of individuals led them to the conclusion that â€Å"typology could provide a useful way of describing healthy personality differences and importantly, that such assessment could be put to practical use in people’s lives† (Morgan & Morgan, 2007, p. 336). Such non-judgmental and realistic underpinnings of the instrument are perhaps the reasons for its massive influence and application. It is interesting to note that none of them have studied and trained under Jungian psychoanalysis yet they accepted his ideas and studied it enthusiastically for 25 years. To begin with, both were not psychologists and do not have a strong foundation in statistics.   In the 1940’s, psychological testing was a very young field and inventory type questionnaires were not popular.   While psychology often measures characteristic, Myers and Briggs were more drawn towards preferences which identify the dominant functions of individuals.   At that time, they did not have the convenience of computers making item analysis, so they relied heavily on friends who they classified as â€Å"thinking† and â€Å"feel ing† individuals.  

Dr Pepper Snapple Group, Inc. Essay Example for Free

Dr Pepper Snapple Group, Inc. Essay The problem associated with this case is whether or not the company should introduce a new energy beverage brand into the market. If a profitable market opportunity exists for the company to enter the energy beverage market the next step would be to identify a target market and marketing mix along with a product line and brand positioning. The best opportunity for the company to gain market share is to target adult energy drinkers from ages 35 to 54 since none of the competitors are catering towards this segment. Bottlers, distributors, and retailers are unlikely to produce and stock more than two SKUs of a new energy drink brand so it would be best to introduce a regular 16ounce single-serve package that consists of two different flavors. Since regular energy beverages hold 80% share of the market selecting regular is best, and since the 16ounce energy drinks represent 50% of case sales in convenience stores and want a high turnover to maintain prevalence in convenience stores its best to go with a 16ounce size. Also having two different flavors to choose from will help increase chance of trial rather than have only one flavor and have regular and sugar free or have one flavor and two different sizes. In positioning the brand the company should differentiate the energy drink from competitors by basis of packaging and select the 16.9ounce single-serve aluminum bottle with a resealable screw cap, and also by ingredients in having lower carbohydrates in the formulation. The energy brand should be distributed to all types of off-premise retailers where beverages are sold for maximum sales. The company’s U.S. media expenditure should be $12.6 million, equal to that of Tag Energy’s U.S. media expenditure which lead to a 2.3% dollar market share, because Tag Energy was also new to the energy beverage market and targeted to a certain demographic the company should experience a similar result. The manufacturer’s suggested retail selling price should be $2.29. Higher than the average $2.00 per single-serve because of it’s unique  point of difference – lower carbohydrates and aluminum bottle with resealable screw cap. Market sales potential for the company’s target market is equal to $1.608 (Exhibit 1) billion and market sales forecast is equal to $133.202 million (Exhibit 2). With a retail trade margin equal to 40% the company’s selling price to retailers would be $.961 (Exhibit 3). Thus from the market sales forecast of $133.202 million the company would receive $79.921 million in revenue, and with the company’s contribution margin of 30% total profit would be equal to $22.378 million (Exhibit 4).

Woodstock: A Peaceful Rock Revolution Essay -- Woodstock History Histo

Woodstock: A Peaceful Rock Revolution To some, the 60s were a decade of discovery as Americans first journeyed to the moon. Others remember the time as a decade of America’s moral decline with the advent of rock and roll and its representation of "sinful", inappropriate ideals. Yet for many people, the 60s symbolized a decade of love and harmony. Hippies exemplified these beliefs, and in 1969 they gathered at a music festival known as Woodstock to celebrate their music, their love, and their freedom in a concert that has remained on of the most influential events of the 60s. The youth of the 60s were known as the "Love generation". They made love promiscuously and openly, and preferred open to formal marriages. Weekend "love-ins", free form gatherings, communal living quarters, and rock festivals were held in response to the "love movement". The "love movement" was the hippie belief for peace and harmony. It reached its peak in the summer of 1967, and by then it had over 300,000 followers who referred to themselve s as the "love children" or the "gentle people". They gathered in San Francisco, the hippie center of the world, during the summers. During these "Summers of love", they lived on the streets of Haight-Ashbury, sitting in groups along the street and strumming their guitars (Frike 62). These "love children", otherwise known as the hippies were the result of the antiwar movement that was sweeping the nation during the Vietnam war. Hippies were resolutely against the war. They participated loudly, and often violently in countless anti-war protest rallies and marches. They were known to publicly burn draft cards, and some even renounced military service for prison (Hertsgard 124). Hippies were not only antiwar, they were predominantly antiestablishment. The status symbols of their elders were decisively rejected: wealth, social position, culture, physical attractiveness, and economic security. They held in disdain, cosmetics, expensive jewelry, nightclubs and restaurants and all other re finements of the affluent society. Wealth meant nothing to them. Personal freedom to express oneself was believed to be the most important thing in life. They were antiauthority, antirace discrimination, and antipollution, in short they were rebels against the society, fighting against the moral standards of America they felt were unjust (Hertsgard 153). Events such... ...peace. They knew about art and nature. They lived for a weekend in the still eye of the hurricane" (Woodstock). Works Cited "All Nature is but Art: Woodstock Music and Art Fair." Vogue. December 1969:194-201. "Big Woodstock Rock Trip." Time. August 1969:14b-22. Ewen, David. All the Years of Popular Music. New Jersey: Prentice-Hall Inc.,1977. Fass, Don. "The Sixties." http://www.sixties.net (19 March 1999). Frike, David. "Minor Epiphanies and Momentary Bummers." Rolling Stone. August 1989:62-91. Grunwald, Henry. "Youth Trip." This Fabulous Century: 1960-1970. 1986 ed. Hertsgard, Mark. A Day in the Life: The Music and Artistry of the Beatles. New York: Dell Publishing Groups Inc.,1995. Huges, Rupert. Music Lover’s Encyclopedia. New York: Doubleday Inc.,1984. "Rock Audience Moves to Dusk-to-Dawn Rhythms." New York Times. 18 August 1969:25. "Tired Rock Fans Begin Exodus From Music Fair." New York Times. 20 August 1969:1-3. "What Happened in the Sixties?." http://www.bbhq.com/sixties2.htm (19 March 1999). "Woodstock: Dawn of the Bigtime." Economist. August 1989:75. "Woodstock Music and Art Fair." Newswe ek. August 1969:88. "Woodstock: Peace Mecca." Billboard. August 1969:1,10.

What Impressions of the Characters Relationship Are Conveyed?

What impressions of the characters relationship are conveyed by the language they use, and the interaction between them? In this text, the opening scene of Ibsen’s Dolls House, the conversation between Helmer and Nora shows who acts as a more authoritative figure through imperatives, patronising lexis and explanative language. This is to show the relationship between the married couple regarding terms of how they address each other. I will also consider gender theories such as Debora Tennen’s gender theory of politeness and Zimmerman and West’s suggesting men are more dominating in conversation.The purpose of the text, A Dolls House, is to reveal information about the relationship between Nora and Helmer through the interactions of their conversation and their lexis. Nora speaks in a polite manor, ‘just this minute’ which could be interpreted through Trudgill’s gender theory suggesting women use precise pronunciation to aim to be viewed at a h igher class. The adjective, ‘just’ could imply Nora will act quickly in order to respond to her husband because he has a higher status and power over herself.However, her husbands language is very different, ‘been wasting money again? ’ this rhetorical question implies a threatening and dominant tone. This could be interpreted by kZimmerman and West’s gender theory which suggests men act more dominant in conversation in order to gain and keep power. The terms of address the couple use change in relation to the conversation topic. Nora addresses her husband by his second name, ‘As you please, Torvald’ which could imply their relationship is formal and she has little authority as he holds all the power.This could be interpreted by Debora Tennen who states that women use terms of address and politeness to form bonds. However, Helmer addresses Nora in two different approaches; whilst they are having a general conversation Nora is referred to as his possession, ‘My little skylark’ the adjective ‘little’ implying she is belittled as she has no authority. Also, the use of the pronoun, ‘my’ implies Nora belongs to Helmer and she has control over her hence the metaphor for her name.However, when Nora ‘misbehaves’ she is addressed with her name, ‘Nora, Nora! Just like a woman! ’ his use of explanative language portrays his loss of patience with her but also he is telling her off like Nora is a child in a patronising manor. The repetition of ‘Nora’ implies she has done wrong and he dismisses her to get her to behave like a father would to a child. This could be interpreted by Grice’s maxims of quantity as he speaks more than Nora implying he has a higher level of authority and power.

Essential Drug List Medication Review Health And Social Care Essay

Many malignant neoplastic diseases metastasize to cram specifically chest, prostate and Multiple Myeloma. Bisphosphonates and other systemic agents that inhibit osteoclast activity can forestall, cut down, and detain cancer-related and treatment-related skeletal complications in patients with both early and advanced malignances [ 1 ] . Patients with metastatic malignant neoplastic disease are at significant hazard for skeletal complications from bone metastases and bone loss ( osteoporosis ) , which is frequently treatment-related. Skeletal complications of bone metastases, frequently referred to as skeletal-related events ( SREs ) , include break, skeletal instability/loss of skeletal unity, spinal cord compaction, the demand for surgery or radiation therapy for a diagnostic bone metastasis, and hypercalcaemia..These are normally associated with lytic lesions. Bisphosphonates have become an built-in constituent of malignant neoplastic disease intervention in patients who have metastatic bone disease. Bisphosphonates cut down the morbidity of metastatic bone disease, chiefly by diminishing the prevalence of SREs [ 1,2 ] . In add-on, bisphosphonates are widely used for the bar and intervention of bone loss ( osteoporosis ) , both treatment-related and non-treatment-related.This includes the osteoporosis associated with aromatse inhibitors. Bisphosphonates decrease bone reabsorption and increase mineralization by suppressing osteoclast activity [ 1,3 ] . There are two categories of bisphosphonates, non-nitrogen containing and N containing, with slightly different effects in killing osteoclast cells. The N incorporating bisphosphonates are more powerful osteoclast inhibitors. Etidronate, clodronate, and tiludronate are non-nitrogen incorporating bisphosphonates, and the N incorporating bisphosphonates include pamidronate, Fosamax, ibandronate, risedronate, and zoledronic acid. Bisphosphonates have a direct apoptotic consequence on osteoclasts, affect their distinction and ripening, and thereby move as powerful inhibitors of bone reabsorption. In presymptomatic theoretical accounts, the bisphosphonates have besides been shown to act upon macrophages, gamma delta T cells, bone-forming cells, and tumour cells. In add-on to their effects on osteoclast suppression, bisphosphonates may besides hold antitumor and/or antiangiogenic effects, but this is a controversial country. Probes are ongoing to better specify the clinically relevant effects of bisphosphonates in patients with malignant neoplastic disease [ 4,5 ]Quality of grounds and Clinical efficaciousness:Definition of Skeletal Related Events: –Vertebral breaks Other breaks e.g. ribs New osteolytic lesions Spinal cord compaction Need for radiation therapy Need for surgery Pain Change in anti neoplastic regimen to handle bone hurting Breast malignant neoplastic disease – For patients with breast malignant neoplastic disease and bone metastases, bisphosphonate therapy can forestall and/or hold skeletal complications, and extenuate bone hurting. A survival benefit has non been shown. In adult females with metastatic chest malignant neoplastic disease without clinically apparent bone metastases, bisphosphonates do non cut down the incidence of skeletal events. Consequently, therapy with bisphosphonates is recommended to get down after the designation of osteal metastases, unless as portion of a clinical test. The first surveies were done in the 1990ties and reported in the early 2000.For metastastic chest malignant neoplastic disease the hazard of a skeletal event is about 64 % at 2 old ages. This can be reduced to 33 % with pamidronate and to 20 % with zoladronic acid [ 6 ] . A meta-analysis of nine tests, which included 2189 adult females with metastatic chest malignant neoplastic disease and bone metastases, showed that endovenous bisphosphonates ( pamidronate and zoledronic acid ) reduced the hazard of developing a skeletal event by 17 per centum ( comparative hazard, RR 0.83 ; 95 % CI 0.78-0.89 ) [ 7 ] . A meta-analysis of tests that used unwritten bisphosphonates ( clodronate and ibandronate ) showed a decrease in the hazard of developing a skeletal event by 16 per centum ( RR 0.84 95 % CI 0.76-0.93 ) [ 7 ] . Bisphosphonates can besides forestall treatment-related bone loss in adult females having chemotherapy or aromatase inhibitors for chest malignant neoplastic disease. In add-on, betterments in disease free endurance and chest malignant neoplastic disease return seen in some accessory therapy tests in which adult females received hormone therapy plus a bisphosphonate compared to hormone therapy entirely suggest possible antitumor effects. However, the consequences of extra clinical tests are needed before it can be concluded that bisphosphonates better chest malignant neoplastic disease results. Prostate malignant neoplastic disease – Bisphosphonates have been studied in work forces with advanced prostate malignant neoplastic disease to detain or forestall the complications of skeletal patterned advance ( breaks, need for radiation therapy, hypercalcaemia, spinal cord compaction, hurting ) , to forestall the development of bone metastases, and to protect against the bone loss associated with androgen want therapy ( ADT ) . The consequences of randomised clinical tests and experimental surveies in patients with prostatic malignant neoplastic disease bone metastases indicate that the effectivity of different bisphosphonates varies well [ 8,9 ] . The strongest informations back uping benefit for bisphosphonates is with zoledronic acid, which is approved by the United States Food and Drug Administration ( FDA ) for usage in prostate malignant neoplastic disease in work forces with bone metastases who are come oning on endocrine therapy. The European Committee for Proprietary Medicinal Products has approved zoledronic acid for all work forces with prostate malignant neoplastic disease and bone metastases. The benefit of zoledronic acid in work forces with bone metastases from prostate malignant neoplastic disease is supported by a test in 643 work forces bone metastases that were come oning while on ADT [ 10 ] . Work force were indiscriminately assigned to one of two doses of zoledronic acid ( 4 milligram or 8 milligram ) or placebo, each given every three hebdomads. The 8 milligram dosage of zoledronic acid was reduced to 4 milligrams early in the test because of inordinate nephritic toxicity. At an mean followup of 24 months, there was a important decrease in the frequence of SREs in work forces having zoledronic acid compared to placebo ( 38 versus 49 per centum ) , and the average clip to develop an SRE was significantly longer with zoledronic acid ( 488 versus 321 yearss ) [ 11 ] . Pain and analgetic tonss were significantly higher in work forces who received placebo than in those who received zoledronic acid, but there were no differences in disease patterned advance, public presentation position, or quality-of-life tonss among the groups. A 2nd placebo-controlled randomized test with zoledronic acid besides demonstrated a statistically important benefit in hurting control [ 12 ] . In contrast to these consequences with zoledronic acid, tests with clodronate have yielded ambiguous consequences [ 13 ] , and two tests with pamidronate have failed to specify a statistically important benefit in footings of SREs or trouble control [ 14. Prevention of bone metastases – Given that the prevailing site of metastases in prostate malignant neoplastic disease is the bone, and that some presymptomatic informations suggest an anticancer consequence of bisphosphonates, accessory usage of bisphosphonates has been studied in work forces with prostate malignant neoplastic disease but without metastatic disease. In the largest test turn toing this issue, in which 508 work forces with nonmetastatic prostate malignant neoplastic disease were indiscriminately assigned to clodronate or placebo, there was no lessening in the incidence of bone metastases ( 80 events versus 68 events with placebo ) [ 19 ] . High-potency bisphosphonates have non been studied in this scene.Multiple myelomaThe efficaciousness of bisphosphonates in multiple myeloma was ab initio evaluated in a survey in which 377 patients with phase III multiple myeloma and at least one lytic lesion were treated with antimyeloma therapy plus either placebo or pamidro nate ( 90 milligram ) as a four-hour endovenous extract given every four hebdomads for nine rhythms [ 15 ] . The proportion of patients who had any skeletal events ( diseased break, irradiation of or surgery on bone, and spinal cord compaction ) was significantly lower in the pamidronate group ( 24 versus 41 per centum ) . Pamidronate therapy was besides associated with a important decrease in bone hurting. [ 15 ] . Recent grounds has shown a survival advantage every bit good Morgan et al 2010 MRC Myeloma IX survey randomise controlled survey [ 18 ] . Lancet 2010 10 ; 62051 1970 patients enrolled: 1960 eligible for purpose to handle analysis: 981 in the zoladronic acid group:979 in the clodronic acid group In both groups there was an initial subdivision into those patients who received intensive chemotherapy with the purpose to handle with organ transplant. This was followed by another subdivision into the zoledronic acid and clodronic acid groups Median intervention with bisphosphonate was for 350 yearss Median follow up was for 3.7 old ages Zoledronic acid reduced mortality by 16 % V clodronic acid HR 0.84 95 % CI 0.74-0.96 p=0.0118 Drawn-out average overall endurance by 5.5 months ( 50 minute V 44.5 p=0.04 ) Increase PFS by 2.0 minutes ( 19.5 vs 17.5 months ) 12 % addition HR 0.88 95 % CI 0.88-0.98 p=0.0179 ONJ rate was 4 % with zoledronic acid and 1 % with clodronic acid Intravenous bisphosphonate therapy is recommended for patients with multiple myeloma and any of the followers: †¢ Lytic devastation of bone or spine compaction break from osteopenia on field radiogram or imagination surveies †¢ Osteopenia on bone mineral denseness surveies but no grounds of lytic bone devastation †¢ Pain due to osteolytic disease †¢ As an adjunct to radiation therapy, anodynes, or surgical intercession to stabilise breaks or impending breaks Similar consequences were obtained in a randomised, double-blind stage III test in 1648 patients with advanced multiple myeloma or chest malignant neoplastic disease [ 16 ] . Patients were indiscriminately assigned to have one of two different doses of zoledronic acid ( 4 or 8 milligrams administered IV over 5 or 15 proceedingss ) or pamidronate ( 90 milligram IV over two hours ) ; extracts were repeated every three to four hebdomads for 12 months. All participants received a day-to-day 500 milligram Ca addendum and 400 to 500 IU of vitamin D throughout the survey. The undermentioned findings were noted: †¢ The proportion of patients with at least one skeletal event during the first 13 months of the survey, and the average clip to the first event ( 12 months ) was similar in all three intervention groups. †¢ The proportion of patients who required curative bone irradiation was significantly lower in the zoledronic acid 4 milligram group compared with pamidronate both in the full group ( 15 versus 20 per centum ) , and in adult females having endocrine therapy for chest malignant neoplastic disease ( 16 versus 25 per centum ) . †¢ Both agents were every bit good tolerated, and the most common inauspicious events were bone hurting, sickness, weariness, and fever. Although 12 per centum of patients having 4 milligram of zoledronic acid over a five-minute period developed impairment of antecedently normal nephritic map, an addition in the extract volume to 100 milliliter, and lengthening the extract clip to 15 proceedingss reduced the incidence of nephritic disfunction to the same degrees as with pamidronate ( 8 and 9 per centum, severally ) . Long-run informations ( 25 months of followup ) showed tantamount nephritic effects ( alterations in creatinine ) for zoledronic acid 4 milligram over 15 proceedingss and pamidronate over two hours [ 13 ] . †¢ The 8 milligram dosage of zoledronic acid had an intolerably high incidence of nephritic toxicity at both extract times ( 18 and 20 per centum ) , and was hence discontinued. In contrast, monthly endovenous ibandronate ( Bondronate ® ) , a high authority bisphosphonate, has non been associated with decreased skeletal-related events in patients with myeloma. In a randomised test, 214 patients having conventional chemotherapy for phase II or III myeloma were indiscriminately assigned to have ibandronate ( 2 milligram IV monthly for 24 months ) or placebo [ 16 ] . Neither the rate of happening, nor the clip to first skeletal-related event differed significantly between the two groups. However, the dosage of ibandronate may hold been excessively low ; others have shown efficaciousness for 6 milligrams but non 2 milligrams monthly doses in patients with metastatic chest malignant neoplastic disease [ 17 ] .Safety concerns:Therapy with bisphosphonates is by and large good tolerated. The most common complications are acute stage reactions, optic redness, nephritic inadequacy, electrolyte instability, and osteonecrosis of the jaw ( ONJ ) . Osteonecrosis of the jaw can be mitigated with dental hygiene programmes before the start of the intervention with bisphosphonates, and by the usage of contraceptive antibiotics during intervention. [ 19 ] . The acute stage reaction, a flu-like syndrome frequently with febrility, icinesss, myodynia and arthralgias, may happen, in some grade, in about 50 per centum of patients. When it occurs, it is typically within the first 48 hours of extract and is self limited within 24 to 48 hours. Premedication with Datril or non-steroidal antiinflammatory drugs may assist [ 8 ] . On subsequent dosing, the hazard of the acute stage reaction and its strength lessenings. Bisphosphonates can be associated with other inflammatory reactions including phlebitis and optic toxicities such as pinkeye, uveitis, scleritis, and orbital redness. Ocular redness frequently requires a formal ophthalmologic rating and farther intervention with the piquing bisphosphonate is frequently non recommended [ 8 ] . The nephrotoxicity of bisphosphonates is both dose- and infusion time-dependent, and nephritic map should be monitored on a regular basis in patients being treated with these agents. Nephritic toxicity can be reduced by detecting recommended extract continuances, optimising hydration prior to bisphosphonate therapy and avoiding coincident nephrotoxic medicines. Serum Ca, Mg, and phosphate should be measured on a regular basis during therapy. Calcium and vitamin D supplementation – If there are no contraindications, patients having bisphosphonates should have Ca and vitamin D supplementation. Calcium and vitamin D supplementation decrease the hazard of bisphosphonate-induced hypocalcaemia and are of import to keeping bone wellness. For these grounds, many of the clinical surveies look intoing the bisphosphonates for metastatic bone disease incorporated Ca and vitamin D supplementation as portion of the intervention regimen, and supplementation may be needed to retroflex the results seen in these surveies. In add-on, patients with chest malignant neoplastic disease are at hazard for vitamin D lack. In a reappraisal of 321 chest malignant neoplastic disease patients treated with bisphosphonates for either low bone mass or for metastatic disease, over 50 per centum were vitamin D deficient [ 9 ] . Persons with vitamin D lack are at increased hazard for hypocalcaemia, a known side consequence of bisphosphonate therapy

Overview of Watersheds and Watershed Management

Overview of Watersheds and Watershed Management A watershed, also called a drainage basin in North America, is an area in which all water flowing into it goes to a common outlet or body of water, such as the same estuary or reservoir. Watersheds themselves consist of all surface water and include lakes, streams, reservoirs, and wetlands, as well as all groundwater and aquifers. The water in a watershed originates via precipitation that is collected on the surface and groundwater. However, it is important to note that not all precipitation falling in an area exits the watershed. Some of it is lost through evaporation and transpiration and some is used by people and some soaks into the soil and groundwater. At the boundaries of watersheds, there are drainage divides usually in the form of ridges or hills. Here the water flows into two separate watersheds and does not always end up in a common outlet. In the United States, for example, there are many different watersheds, but the largest is the Mississippi River basin which drains water from the Midwest into the Gulf of Mexico. This water does not enter the Pacific Ocean because the Rocky Mountains act as the drainage divide. The Mississippi River basin is an example of an extremely large watershed, but watersheds vary in size. Some of the worlds largest ones contain smaller watersheds within them depending on where the final water outlet is. Types of Watersheds The second is called a major drainage divide. In this situation, waters on each side of the boundaries do not meet via the same river or stream, but they do reach the same ocean. For example, there is a drainage divide between the Yellow River (Huang He) basin and the Yangtze River in China but both have the same outlet. The final type of drainage divide is called a minor drainage divide. In these, waters separate at the divide but later rejoin. An example of this situation is shown with the Mississippi and Missouri Rivers. Key Features of a Watershed The second feature is the drainage divide or watershed boundary, such as a mountain range. This plays a role because it helps in determining whether the water in the watershed is flowing toward or away from an area. The next feature is the topography or terrain of the watersheds land. If the area is steep, the water there is likely to flow quickly and cause flooding and erosion, whereas flat watersheds have often had slower flowing rivers. The final feature of a watersheds physical landscape is its soil type. Sandy soils, for example, absorb water quickly, while hard, clay soils are less permeable. Both of these have implications for runoff, erosion, and groundwater. Significance of Watersheds By studying the key watershed features in addition to activities along waterways scientists, other researchers and city governments can work to keep them healthy because a small change in one portion of a watershed can drastically affect other parts. Human Impacts on Watersheds Watershed pollution occurs in two ways: point source and nonpoint source. Point source pollution is pollution that can be traced to a specific point such as a disposal site or leaking pipe. Recently, laws and technological advances have made it possible to detect point source pollution and its problems are being reduced. Nonpoint source pollution occurs when pollutants are found in water running off of crops, parking lots and other lands. In addition, it can also be caused when particulates in the atmosphere fall onto the land with precipitation. Humans have also impacted watersheds by reducing the amount of water flowing within them. As people take water out of a river for irrigation and other city-wide uses, the rivers flow decreases and with this decreased flow, natural river cycles such as flooding, may not occur. This could, in turn, hurt ecosystems depending on the rivers natural cycles. Watershed Management and Restoration Watershed restoration, on the other hand, is aimed at restoring already impacted watersheds to their natural state through the monitoring of pollution and regulations to reduce further pollution. Watershed restoration programs also work often to repopulate the watershed with its native plant and animal species. To learn more about watersheds in the United States, visit the Environmental Protection Agencys Surf Your Watershed website.

Refection for negation skill Essays - Negotiation, Free Essays

Refection for negation skill Essays - Negotiation, Free Essays Name : ID : 14033154 Home work : Refection for negation skill In previous week I was meeting with my employee to negotiation his offer. The negotiation skills is importance for manager. Negotiation is generally thought to be a compromise which is aimed at benefiting our interests as much as possible. It therefore is often associated with conflict resolution within organisations and occurs 'when people with differing needs or goals are prevented - or perceived that they are being prevented - by others in achieving these needs or goals' (Browaeys and Price 2008, p301). Before, I was meeting with my employees. I had preparation which is collecting relevant information, which includes issues comprising the outer and inner context of the case (Watson and Reissner 2014).when I was started, I had feel make him comfortably and confidence by having a liitle friendly conversation like tell with him How is your day ? and reserved praise for him about very well placement and very hard working . The bargaining was extremely challenging for me. I too have learned from the bargain, as it has taught me the importance of acting assertively with employees. If something is important, then sure, fight for it. But don't haggle over every little thing, just to show that you can. "Fighting to get just a bit more can rub people the wrong way," Malhotra( 2014) writes. Cornelius, N (2002) argues that giving and receiving counter-offers in this way gradually narrows the range of likely settlement points to a settlement point which is acceptable to both parties. Furthermore, Summarizing tentative agreements helps slow the pace of negotiation, and can provide space and therefore thinking time for negotiators(Thorn,2001). However, As the bargaining process moves forward it may be useful to call adjournments( Cornelius,2002), which allows you to check back that you are achieving what you want out of the negotiations and, more importantly, that the likely settlement point remains within your b argaining arena and above the bottom line set at the preparation stage. On the other hand, I always confident about listening skill is my strong point because that 90% of the respondents in the same strongly believed the statement negotiations use active listening skill to establish a good rapport and trust while implementing strategies (Micheal ,2012).I made my employees was confortable .However, I had some mistakes about the effect of the time. Because time is probably one of the most underrated variable in negotiation (Fowler, A 1996). The control of time and tinning strongly influences the climate for negotiation. Timing has also received attention in lecture on negotiation (Lewicki anxiety , intelligent and leadership potential (Fowler, A 1996). Looking back on this negotiation exercise, I can see that I can improve more skills and knowledge from my mistakes . I will improve conciliatory tone and language Which is important for manager. Furthermore, I should increases my strength in order to decreases my mistakes When I had negotiation with employees. Reference: Malhotra, D. (2014) 15 Rules for negotiating a job offer. Harvard Business Review April 2014 pg. 117 120 Fowler, A (1996) Negotiation Skills and Strategies. London: IPD Smith, T. (2007) Lets make a deal: A guide to successful workplace negotiations. Business and Economic Review. Oct Dec 2007 (on Blackboard) Cornelius, N (2002) Human Resource Management (2nd ed) London: Thomson Learning (Chapter 10) (on Blackboard)

Sands and Hands of Time

Sands and Hands of Time Sands and Hands of Time Sands and Hands of Time By Maeve Maddox Sometimes eggcorns catch on. An eggcorn is the reshaping of a common word or expression that makes sense in a certain way. The term comes from misspelling eggcorn for acorn. As explained by Chris Waigl, â€Å"the substitution [of eggcorn for acorn] involved more than just ignorance: an acorn is more or less shaped like an egg; and it is a seed, just like grains of corn. So if you don’t know how acorn is spelled, egg corn actually makes sense.† The often-heard expression â€Å"hands of time† may have begun as an eggcorn, but has caught on in general speech. Long after hourglasses were replaced by clocks, the image of sand falling to the bottom half of an hourglass remained strong as an image of time passing. People talked and wrote about â€Å"the sands of time.† Longfellow (1807-1882) uses the image in â€Å"A Psalm of Life†: Lives of great men all remind us We can make our lives sublime, And, departing, leave behind us Footprints on the sands of time NBC still uses it on the longest running soap opera on television: Like sands through the hourglass, so are the days of our lives. Nowadays, people writing songs and selling beauty products want to â€Å"turn back† the â€Å"hands of time.† Turn back the hands of time with these 5 beauty products Skin Care Products for Women – Turning Back the Hands of Time If I could turn, turn back the hands of time/Then my darlin’ you’d still be mine â€Å"Hands of time† may have begun with someone who didn’t know about hourglasses but was familiar with the hands on an analog clock and the necessity of turning them back in regions that observe Daylight Savings Time. I wonder what the new image will be when the image of a clockface is forgotten, and time is perceived as passing digitally. The bands of time? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:50 Redundant Phrases to AvoidHow to Punctuate Descriptions of Colors15 English Words of Indian Origin

Business Research Assignment Example | Topics and Well Written Essays - 1250 words

Business Research - Assignment Example e managers are expected to conduct the business research in order to gather some information regarding the functioning of the organization (Koufteros, Vonderembse and Jayaram, 2005). They also conduct the market research in order to determine the relevant information about the competitors in the international market and plan out strategies to make the organization perform well. Zikmund, 2009 has pointed that business research becomes increasingly essential for the companies to carry out a successful business. However, irrelevant information collected by the managers leads to an incorrect decision making procedure and the company would not be able to judge its market position. The research offers a scope to the researcher to understand the importance of collecting relevant information from the market. It also aims to make the researcher carry out a critical evaluation of the statement that whether information about a particular field reduces the uncertainty in business. Zikmund and Babin, 2009 suggests that only way to gather business related information is by conducting an overall survey on the market and analysing the data collected. In order to gather the relevant information, the business research has to be conducted by the managers in various fields because the decision making process within an organization is based on the data that is collected (Lambert, Leuz and Verrecchia, 2007). Business decisions are taken in each and every step of the business activities that are manufacturing, sales, operations, logistics, human resource management and marketing (Van Nieuwerburgh and Veldkamp, 2009). Based on the information collected related to the demand of a particular product in the market, the company can make decisions on the manufacturing and the sales activities. In case the demand for a product is high, the company can increase its production decision. Further, the inventory management for the future is also an important task that the managers need to undertake

The Dim Lighting Company Coursework Example | Topics and Well Written Essays - 750 words

The Dim Lighting Company - Coursework Example 2. The second macroeconomic issue is the recent poor performance of the Dim Lighting Company subsidiary that Jim West manages that is the subject of this case. â€Å"last year the division failed to realize its operating targets, and profit margins dropped by 15 percent.† West is not mistaken to believe that this might affect his future with the company. More importantly and more to the point it is a problem for the corporate parent and would be a problem for any manager in any industry. Interestingly, the microeconomic problems confronting the subsidiary are relatively independent of the macroeconomic issues and focus on human resources issues. In a nutshell, both Jim West and Robert Spinks are small-minded and self-centered. They both need an attitude adjustment. 1. Jim West is not illogical when he worries that his career with the Dim Lighting Company is not affected positively by his subsidiary's poor performance. However, there is nothing personal about that situation. His job is to manage a profitable subsidiary and if it is not doing so he needs to be looking for solutions not obsessing over his personal fortunes. 2. Robert Spinks â€Å"is recognized as a talented scientist.† His staff is motivated by his scientific abilities and relevant professional organizations have recognized his abilities and achievements. However, that brilliance clearly does not translate into social intelligence. He left his former job over interpersonal-related issues and is regarded as â€Å"autocratic, strong-willed, and impatient† by other Dim Lighting Company managers. 2. The rapid changes in lighting technology are reflective of the overall emergence of the new Green economy. For economic reasons and the emergence of sustainability as a key corporate goal economy-wide are making energy efficiency in all industries essential. That is driving the demand for energy efficient solutions in all elements of the economy.

Cooper - the Last of the Mohicans Essay Example | Topics and Well Written Essays - 1000 words - 2

Cooper - the Last of the Mohicans - Essay Example Finally, they are very responsive hosts at the funeral bark and Unkas. Historically, however, the Delaware Indians on the side of the French in the early years of the war, helping to defeat Braddock and capture Fort William Henry, before later switching sides.3 Delaware religious revival oratory was a source language magician of colour characteristics of the three races. But in the novel magician Cooper is Huron, and sometimes just a friend Mingo. The last of the Mohicans and Pathfinder, other Leather Stockings novel during the French and Indian War ", Mingos" is a common enemy Indians allied with the French. Historically, however, Mingos can be found on either side. Despite playing fast and free with the Indian union, novel, Cooper wrote, was a serious effort to understand an important chapter in American history, and in many ways, he was a great historian. By complicating responsible for the murder and show that all parties involved in the conflict savage war novel Cooper challenge dominant historical memory. Modern scholars have been particularly attentive to its detailed consideration of the Battle Fort William Henry and cause further massacre and found many commend.5 But the most fundamental historical question about the last of the Mohicans is not answered or even asked. Is there a historical context matter? In other words, if there are significant historical connections between the massacre at Fort William Henry, the French and Indian War, and the "last of the Mohicans," Cooper metaphor for the destruction of the American Indians? I believe that yes, the historical context of the issues and the key lies at the intersection of two very diff erent and seemingly disparate historical facts: (1) Anglo-Americans were victims of the massacre at Fort William Henry, and (2) they were the winners in the Great War. In recent years, historians have written about the importance of Anglo-American victimization during the French and Indian War and the Anglo-American victory at the end of the war in shaping the future history of American Indians.     

Symbolism and Theme in William Faulkners A Rose for Emily Research Paper

Symbolism and Theme in William Faulkners A Rose for Emily - Research Paper Example While containing southern gothic tendencies, the story is characteristic of Faulkner’s style in terms of theme and symbolism. This essay considers these symbolic and thematic elements in terms of Faulkner’s ‘A Rose for Emily’. Perhaps the most pervasive theme in ‘A Rose for Emily’ is the power and exploration of death. This is perhaps one of the most important elements in articulating the story as an element of southern gothic literature, and it gives the tale a sort of surreal touch. Faulkner begins the narrative in reverse, already stating that Emily Grierson, the main focus of the story is deceased. Faulkner writes, â€Å"When Emily Grierson died, our whole town went to the funeral† (Faulkner, web). While this is only a narrative element, it’s position as the first sentence of the story is notable as it sets the general thematic tone for the tale. While Emily’s death represents perhaps the most significant, it is only on e among many deaths in the story. In addition to Emily’s death the story also indicates that Emily’s father died. Faulkner advances the thematic power of death in this instance by demonstrating that it extremely impacted Emily’s existence. Faulkner writes, â€Å"When her father died, it got about that the house was all that was left to her; and in a way, people were glad. At last they could pity Miss Emily. Being left alone, and a pauper, she had become humanized† (Faulkner, web). Here, Faulkner is demonstrating that with Emily’s father’s death she began to live a solitary and confined existence. Emily’s reaction to her father’s death, namely the denial she faces, also demonstrates the thematic concern with the power of death. While actual death is a prominent theme, Faulkner also implements death imagery in advancing this theme; for instance, referring to Emily Faulkner writes, â€Å"Her skeleton was small and spare† (F aulkner, web). Here it’s clear that a gothic and macabre theme is being articulated. Another major thematic concern of the story is the nature of tradition vs. change. As Faulkner relays the story in a narrative that jumps a number of years, the structure presents particular insight into the nature of change and tradition. While tradition vs. change is articulated through a number of elements in the story, it is perhaps seen most clearly in terms of Emily herself. Faulkner even writes, â€Å"Alive, Miss Emily had been a tradition, a duty, and a care; a sort of hereditary obligation upon the town† (Faulkner, web). While the story explores Emily’s life from a number of periods, she is always articulated as a sort of traditional aspect of the town, a sort of portal into the past. Even as Emily’s funeral occurs at the end of the story Faulkner links her to the older members of the community. He writes that they linked their lives in with Emily’s, †Å"?'...confusing time with its mathematical progression, as the old do, to whom all the past is not a diminishing road, but, instead, a huge meadow which no winter ever quite touches, divided from them now by the narrow bottleneck of the most recent decade of years† (Faulkner, web). While this is a masterful piece of writing, it also demonstrates Faulkner’s thematic linking with the traditional order. Faulkner explores the clash of the traditional and modern world perhaps most acutely when the city attempts to gain taxes from Emily. Emily had

Law of Investment Assignment Example | Topics and Well Written Essays - 1750 words

Law of Investment - Assignment Example Issues under the Relevant Legislation and the Law Relating To Negligence, Contract and Fiduciary Duty It is clear that there are legal issues in this case that concern fiduciary duty and negligence law. In the first place, the case states expressly that there is a contract between Charlie and Denise, or Bandito Financial Advisors and Planners. The agreement meets all the legal elements and felicity conditions needed to make a contract. Specifically, there is an offer being advanced for an acceptance. On the one hand, Denise and her financial advisory company are extending an offer to Charlie, the offer being the issuance of financial advice. Charlie, on the other hand, remits 300,000 dollars to Denise, thereby signifying his acceptance of the offer. The advisory services offered by Denise and the money exchanged signify the cooperation, as both Denise and Charlie are of legal age and sound mind. The latter means that they have entered a legal relation. There are formalities in the ag reement, and both parties entered the agreement intentionally. Again, there is a profound aspect of certainty. The Sales of Goods Act of 1896 clearly specifies all these conditions, thereby making the agreement between Charlie and Denise a full-fledged contract. ... A prudent and reasonable legal person could have ensured that it meets all the aspects of the bargain that were in the contract. Again, according to the Australian tort law, Denise and her company will be found guilty of having used misrepresentation. Misrepresentation may, in turn, emanate from the use of deceit, defamation, negligent advice, innocent misrepresentation, passing off and injurious falsehood. In the case at hand, it is clear that Denise used injurious falsehood since she presented herself as a licensed and qualified financial advisor, yet she is not. Australian tort law is strict in relation to negligence, since it acts on both willful failure and failure that stems from an oversight (Marshal 525). In the determination of negligence, the case Jaensch v Coffey set precedence that has been followed heretofore. In this case, there must be the determination of proximity between the defendant and the plaintiff as being sufficient enough to cause injury or loss to the plaint iff. In this case, it is obvious that Charlie and Denise interacted (in order to enter a contract of financial nature). It is this interaction that directly led to Charlie’s forfeiture of his 300,000 due to Denise’s injurious falsehood. In this case, the forfeiture of the money amounts to harm. Denise also uses negligent advice to rid Charlie of his money. She, for instance, wrongly advises Charlie that upon investing 300,000 dollars he will be able to make 10% profit during the first year and 25% profit by the third year. The culpability of Denise and her advisory agency is further compounded when the concept of fiduciary is introduced. By the term fiduciary duty, it is meant that the

9.2 Essay Example | Topics and Well Written Essays - 500 words

9.2 - Essay Example Apart from this lack of orderliness, other mistakes can be easily corrected and then the work written to make a more cohesive and coherent document. Such an action of rearrangement will entail subdividing the paper into sections with clear subheadings. The focus of this paper is on why need-based scholarships should replace merit-based scholarships. Although this should be a thesis based argument or paper, what appears to be the thesis is unfortunately found in the third paragraph. It claims that the need-based scholarships will increase access to education for students from low income and minority families which will eventually increase the gap between the rich and poor. Apart from the heading that gives a hint of what the paper is about, it is not until the third paragraph that one starts to get an idea of what the paper is talking about. There are no sections and what the paper does is to provide reasons that support the thesis without giving clear indications on what perspective the reasons are based. The subject matter of the paper has been explained thoroughly through supportive ideas but it has not been subdivided into sections. In terms of argument, the article has adopted argument by authority whereby it closely follows ideas of others although in many instances it fails to quote the originators of the ideas. Many of the arguments are well thought and logical which make the overall reasoning of the paper very strong. As such, there are no hasty generalizations and supporting ideas are well balanced and thought out. Generally, the introduction and conclusion have not been well done. The introduction lacks the thesis statement owing to the fact that the first paragraph is always considered the introductory paragraph where the thesis is usually located. On the part of the conclusion, there is no special technique applied and it should have summarized the main points of the paper besides re-stating the

Law of Investment Assignment Example | Topics and Well Written Essays - 1750 words

Law of Investment - Assignment Example Issues under the Relevant Legislation and the Law Relating To Negligence, Contract and Fiduciary Duty It is clear that there are legal issues in this case that concern fiduciary duty and negligence law. In the first place, the case states expressly that there is a contract between Charlie and Denise, or Bandito Financial Advisors and Planners. The agreement meets all the legal elements and felicity conditions needed to make a contract. Specifically, there is an offer being advanced for an acceptance. On the one hand, Denise and her financial advisory company are extending an offer to Charlie, the offer being the issuance of financial advice. Charlie, on the other hand, remits 300,000 dollars to Denise, thereby signifying his acceptance of the offer. The advisory services offered by Denise and the money exchanged signify the cooperation, as both Denise and Charlie are of legal age and sound mind. The latter means that they have entered a legal relation. There are formalities in the ag reement, and both parties entered the agreement intentionally. Again, there is a profound aspect of certainty. The Sales of Goods Act of 1896 clearly specifies all these conditions, thereby making the agreement between Charlie and Denise a full-fledged contract. ... A prudent and reasonable legal person could have ensured that it meets all the aspects of the bargain that were in the contract. Again, according to the Australian tort law, Denise and her company will be found guilty of having used misrepresentation. Misrepresentation may, in turn, emanate from the use of deceit, defamation, negligent advice, innocent misrepresentation, passing off and injurious falsehood. In the case at hand, it is clear that Denise used injurious falsehood since she presented herself as a licensed and qualified financial advisor, yet she is not. Australian tort law is strict in relation to negligence, since it acts on both willful failure and failure that stems from an oversight (Marshal 525). In the determination of negligence, the case Jaensch v Coffey set precedence that has been followed heretofore. In this case, there must be the determination of proximity between the defendant and the plaintiff as being sufficient enough to cause injury or loss to the plaint iff. In this case, it is obvious that Charlie and Denise interacted (in order to enter a contract of financial nature). It is this interaction that directly led to Charlie’s forfeiture of his 300,000 due to Denise’s injurious falsehood. In this case, the forfeiture of the money amounts to harm. Denise also uses negligent advice to rid Charlie of his money. She, for instance, wrongly advises Charlie that upon investing 300,000 dollars he will be able to make 10% profit during the first year and 25% profit by the third year. The culpability of Denise and her advisory agency is further compounded when the concept of fiduciary is introduced. By the term fiduciary duty, it is meant that the

Illegal Immigration Essay Example | Topics and Well Written Essays - 1000 words - 1

Illegal Immigration - Essay Example The federal government, to no one’s surprise, has been no help. The fundamental reason for the flood of immigration from Latin America, specifically Mexico, is the disintegration of the Mexican economy predominantly resulting from free-trade strategies employed by the North American Free Trade Agreement and the International Monetary Fund (IMF). The rampant corruption within the Mexican government has also contributed significantly to the collapse of the Mexican economy. â€Å"Due to IMF policies regarding Mexico, its economic output dropped 33 percent in the past two decades† (Small, 2005). During this period, its foreign debt rose 359 percent because of widespread looting of the national coffers. These factors caused the â€Å"collapse of all areas of productive economic activity and employment, is the primary driver of the flood of emigrants desperate to leave Mexico, to find some livelihood for themselves and their families in the United States† (Small, 2005). Stopping immigration into the U.S. from Mexico would further cripple the Mexican economy as evidenced by data collected from the Gallup World Poll. â€Å"Thirty-two percent of Mexican respondents in the Dec., 2005 poll claim to have relatives living abroad, and 15percent of those say their households receive a monthly cash aid from such relatives.† (Rios, Crabtree, 2006) According to the poll, approximately five percent of Mexican households, about 20 million people, obtain financial aid from relatives who immigrated to the U.S. Ending this flow of this greatly needed money southward would be harmful for poor Mexican citizens living in depressed city and rural regions. Obviously Mexicans take immigration laws and American attitudes towards immigration personally, how could they not? They do not understand what harm illegal immigration causes for Americans. â€Å"Mexicans believe that migration benefits not only the home countries and the families of

Consumer Buying Behavior Comparison in Marketing Strategies Essay Example for Free

Consumer Buying Behavior Comparison in Marketing Strategies Essay In order to help creating new offerings, improving communication, organizing delivery and, eventually, increasing the sale. It is important to understand the consumer buying behavior from situational, personality and social aspects. This paper will briefly discuss the marketing strategies of two giant retail department stores, Walmart and Macy’s, in terms of customer buying behaviors. Macy’s atmospheric settings provide strong stimuli for its customers. First, every season, Macy’s puts up different window showcases to demonstrate its classic and artistic tastes. Also, different ambient colors are used in its shopping environment. These seasonal changes should be able to boost the sale of the fashion apparel. Secondly, Macy’s decorates different themes for different holidays, such as Easter, Mother’s day, Halloween, Christmas, etc. the gift shopping behaviors are likely induced by these themes. Thirdly, Macy’s always plays a comfort and light background music, customers would spend more time into shopping with a good mood as the text points out:† People’s moods temporarily affect their spending patterns† (Tanner, J., Raymond, M. Schuster, C, 2001) On the other hand, it seems that Walmart pays a lot of attention to the shoppers’ personality factors. First, Walmart concentrates on the idea of â€Å"money saving†. Walking into a Walmart, the â€Å"Rollback† tags with two comparing prices are everywhere. The economical shoppers would compare more on the prices. Secondly, customers who prefer one stop shopping might find that Walmart, with its stock of food, toy, auto parts, etc, is more convenient than other shopping centers. Thirdly, Walmart shelves â€Å"as seen on TV† items and dollar items along the cashier to affect the shopping decisions. While waiting in the checkout line, customers are likely to pick up these items as they are categorized as low-involvement products. Moreover, social factors are also well considered by these two retail giants. In terms of social class, Macy’s focuses more on the middle-class families whereas Walmart targets on the customers with standard income. Wal-Mart exclusives have a mean household income of about $57K (Scarborough Research, 2005). Also, the products, Walmart is selling, represent the main stream of a geographical culture whereas Macy’s might satisfy some groups with special subculture interests such as high-end golf clubs or perfumes. In sum, consumer buying behavior is a very important element in the marketing strategies of a company. Situational, personality and social factors will influence the consumer buying behavior dramatically.

The Titles of Dr. Jekyll in The Strange Case of Dr. Jekyll and Mr. Hyde

The Titles of Dr. Jekyll in The Strange Case of Dr. Jekyll and Mr. Hyde In the novella The Strange Case of Dr. Jekyll and Mr. Hyde, Dr. Jekyll held a number of titles, including M.D., D.C.L., LL.D., and F.R.S. These titles indicate that Dr Jekyll was a well educated in man in both medicine and law. The first title, M.D., stands for doctor of medicine. In the mid 1800's (about the time Jekyll would have been educated), medical students attended medical school for approximately 3-4 years (there was no definite length). Their training was based around "natural philosophy": their studies included anatomy, physiology, chemistry, physics, mathematics, therapeutics, biology, surgery, sociology and philosophy. Along with these subjects, students were encouraged to take courses in Latin and Greek. Exceptional students were encouraged to apply to either Oxford or Cambridge: these two schools were the best that England had to offer and can be compared to America's Harvard University in Boston. Things have changed slightly in the last one hundred years or so. Medical school is at least 4 years long (although many students stay in medical school for 5-6 years). Philosophy is no longer the main focus of medical school. The courses that were considered the most important in the medical school 's curriculum (biology, chemistry, physics, mathematics) are now left to the undergraduate colleges to teach the pre-medical students. After medical school, students of the 1800's only had to take a test, and if they passed, they were free to work at any hospital they chose to study the practical branches of their profession. It is no longer that simple. Once finished with school and certification testing, the student begins a rigorous internship (c... ...entific society to researchers in many different fields, such as art and medicine. Fellows would get together to discuss the "natural philosophy." This society was open to anyone with a natural interest in science until 1847. Since then only those persons who have done original work are invited into the society. Indeed Dr. Jekyll was an extraordinarily smart person. It would have taken an enormous amount of time and energy to accomplish all the titles that a man like himself earned. Works Cited Acronyms, Initalisms and Abbreviations Dictionary. 15th ed. 1991. "Trends in Legal Education." Encyclopedia Britannica. 15th ed. 1992. Stevens, Robert. Law School: Legal Education in America from the 1850's to the 1980's. Chapel Hill: The University of NC Press, 1983. Huxley, Thomas H. Science and Education. New York: P.F. Collier and Son, 1854 and 1870.

Was there really a revolution in Germany in 1918? Discuss :: essays research papers fc

A revolution is a complete overthrow of an established government or political system, which means that the events occurring in Germany in 1918 didn’t constitute a revolution. Groups changed in and out of power, but in the end it was always one group ruling over the people, just as the Kaiser had. The Social Democrats, a right-wing political group, eventually took his place, using the Freikorps to control people. The Spartacists wanted a revolution exactly like that in Russia in the previous year, but they were never allowed the chance to come into great power. And so the governmental and social system remained fairly similar to that of the Kaiser’s rule. The general public of Germany had never had any say in political matters; they allowed the Kaiser to make all the decisions regarding themselves and their once-prosperous country. The groups controlling Germany began to change during October and November 1918. More power began to fall into the hands of the people as they realised the blame for their involvement in the war was the Kaiser’s. People such as the armed soldiers, sailors and workers started protesting and going on strike. This was a far cry from before the war, when Germany was wealthy, proud and ambitious. So for a brief period, it seemed that a revolution would take place, with the people of Germany wanting a social and political revolution. The Social Democrats were the leading party during and after the fight to remove the Kaiser from his powerful position. They were greatly influenced by the Elite, the rich Germans they thought essential to the prosperity of Germany. They recruited armed forces, the Freikorps, to aid them in controlling those opposing their ideas and policies. The Social Democrats often associated themselves with the Bolsheviks, one half of the Social Democrats that leaded the Russian Revolution the year before. But when it came down to it, the Social Democrats weren’t in favour of a change in government, and they believed â€Å"getting rid of the Kaiser was the end of the revolution† (Lacey and Shephard, 2002, p.13). The fact that there was a revolution wasn’t true, because no groups had actually wielded great power over the rest of Germany, and they hadn’t established any kind of government system. The Kaiser’s abdication, initiated by the Social Democrats, should have started a change, but instead it just made way for their party to gain control.

Word of Mouth and Brand Value in the Fast Food Industry

To check the speculations which were proposed in the above writing survey area, basic model was defined utilizing AMOS. The model requires that an arrangement of rule fit records ought to be accomplished in view of the prescribed esteems. Generally, the last basic model proposed a sufficient fit to the gathered information where the estimation of Chi-square (? ²) is equivalent to472.837 (p-esteem = 0.000). Other fit records likewise accomplished the base cut-off qualities (GFI = 0.836, AGFI = 0.817, CFI = 0.943, and RMSEA = 0.079). In view of the above aftereffects of paradigm esteems, one might say that the last auxiliary model has a solid match with the information of this investigation (Hair et al., 2010). Generally, the exhibited speculations were tried in view of the relapse table which was produced in view of the last basic model's yield. The discoveries exhibited in Table 1 demonstrate that verbal exchange has a huge positive association with mark picture (? = 0.794, t-esteem = 6.982, p ; 0.05), and therefore, H1 is acknowledged. H2 which expressed that verbal exchange has a noteworthy association with mark reliability is additionally acknowledged (? = 0.970, t-esteem = 8.240, p ; 0.05). Also, the outcomes demonstrated that verbal exchange has a huge association with mark inclination (? = 0.817, t-esteem = 10.340, p ; 0.05), in this way, H3 is upheld. This investigation additionally affirmed that verbal exchange has a noteworthy association with mark administration (? = 0.640, t-esteem = 6.438, p ; 0.05), along these lines, H4 is bolstered. At last, the outcomes uncovered that verbal exchange has a noteworthy association with mark value (? = 0.591, t-esteem = 6.863, p ; 0.05), thusly, H5 is upheld. When all is said in done, Word of mouth clarifies 32% of change in mark value. Table 1: Results of theories Hypothesized Effect Std. Beta S.E. C.R. P Support H1: Word of mouth has a huge association with mark picture. 0.794 0.065 6.982 *** Yes H2: Word of mouth has a huge association with mark dependability. 0.970 0.090 8.240 *** Yes H3: Word of mouth has a noteworthy association with mark inclination. 0.817 0.077 10.340 *** Yes H4: Word of mouth has a huge association with mark initiative. 0.640 0.067 6.438 *** Yes H5: Word of mouth has a noteworthy association with general brand value. 0.591 0.066 6.863 *** Yes 5. CONCLUSION The motivation behind this paper was to exactly inspect the connection between Word of mouth and brand value in the fast food eatery industry in Malaysia. The discoveries demonstrated that in accordance with past experimental examines (Armelini, 2011; Kassim and Abdullah, 2008; Murtiasih et al., 2013; Rezvani et al., 2012) Word of mouth has a critical positive association with mark dependability. Further, Ghorban and Tahernejad (2012) considered Word of mouth as a key showcasing factor which powerfully affects buyers' conduct and the choices that they shape amid acquiring process. The finding demonstrates that customers' steadfastness toward a brand increments through positive verbal suggestions from other people who had past encounters in utilizing the items or administrations of that brand. This demonstrates by getting constructive proposals from other individuals whom clients can believe, a higher level of certainty is probably going to be improved towards the brand. Such certainty is probably going to impact buyers' conduct and prompt positive repurchase aims. The discoveries of this paper additionally affirmed the huge positive connection between Word of mouth and brand picture. This finding is in accordance with past investigations which built up verbal exchange as a key factor that influences mark picture (Farooqui, 2015; Severi et al., 2014; Torlak et al., 2014; Y?ld?z, 2015). Moreover, Hoyer and MacInnis (2001) considered verbal exchange as a critical advertising factor that impacts mark notoriety. Cornelissen (2000) additionally embraced the commitment of Word of mouth to mark notoriety. Given this outcome, it can be presumed that brand picture Similarly as with any examination, there are a few impediments in this investigation that would open roads for additionally explores. Initially, the primary focal point of this paper is on the fast food eatery industry which may thwart the generalizability of the discoveries to different settings. In this way, future looks into ought to be coordinated to rethink the factors of this investigation in other industry settings. Furthermore, just Word of mouth was utilized to analyze its connection with mark value; subsequently, future explores should test different components, for example, advancement and feeling. Moreover, this investigation utilized overview instrument amid information gathering. Accordingly, future inquires about may embrace subjective philosophies to decide the key factors the can impact shoppers' recognitions in the fast food showcase. At last, this investigation was directed in east drift some portion of Malaysia, along these lines, future looks into may expand the extension by covering different zones with a specific end goal to have the capacity to improve conclusions.

Explain the Function of Two Hormones on Human Behavior

Explain the function of two hormones on human behavior A hormone is â€Å"a regulatory substance produced in an organism and transported in tissue fluids such as blood or sap to stimulate specific cells or tissues into action. † (Oxford Dictionary) One example of a hormone is Testosterone.This hormone is a function of human behavior because it is said to play a significant role in health and well being, especially in males. Wagner et al demonstrated this theory in a study in 1980. He utilized 10 seven-week-old male and female mice – the mice were placed in an apparatus with a bite target held in place by a telegraph key and the biting and/or tugging actions were observed and recorded.The experiment consisted of four conditions: (1) 5 male mice were tested first with no testosterone injection, and then were castrated; they were studied for six sessions (2) 5 male mice were treated with the same procedure as mice in group 1 respect to injection dosage, but they received s ham operations (3 and 4) each group consisted of 5 male mice, and the pattern for treatment of these mice was the same as those of groups 1 and 2, but the mice in group 3 were ovariectomized and those of group 4 received sham operations. Estrogen however, was initially given to these females rather than testosterone propionate.Estrogen injections continued for nine days and were followed by two days of vehicle injections and then by 14 days of testosterone propionate. Finally, six days of vehicle injections followed the hormone injections. The results were as expected; they found that those who were injected with testosterone propionate had a reduced behavior of aggression, and testosterone restores aggression in castrated mice. However, injecting testosterone is not sufficient to turn a previously non-aggressive mouse into an aggressive mouse – it only worked when the mouse was aggressive before the injection. Another type of hormone is Oxytocin.The hormone plays a key role in affecting social behavior; it is claimed to increase the level of trust and generosity in humans. Pinon et al displayed evidence for this claim in 2010 when he studied sixty participants (matched pairs design) who were randomly assigned to receive either Oxytocin or a placebo. They were given a questionnaire that asked them to share personal information and, although they were told that information would be kept confidential (and the results will be processed electronically on computer), they were allowed to tape and glue their questionnaires in envelopes for their privacy rights. 0% of participants with placebo glued and taped their envelopes; whereas, 60% of participants that were injected Oxytocin left their envelopes completely open to give to the researchers. This manifests that oxytocin does increase trust and that its effects extend beyond money. Specifically, participants on Oxytocin were 44 times more trusting that their privacy would not be violated than participants on placebo. To conclude, it is evident that hormones play a function in human behavior, however this does not mean there is a direct link between the two and we must consider the relationship as more of a correlation.

Ethics and Values and 2g Scam

Ethics and Value Management Project Report Table of Content 1. Abstract 1. 1 Introduction 2. Ethical Issues 3. Ethical Dilemma’s 3. 1. Dilemma faced by A. Raja 3. 1. 1. Role of A. Raja 3. 1. 2. Ethical Theories 3. 1. 3. Cost and Benefit analysis 3. 1. 4. Recommendation for resolving the Dilemma 3. 2. Dilemma faced by Corporates 3. 2. 1. Role of Corporates 3. 2. 2 Ethical Theories 3. 2. 3. Cost and Benefit analysis 3. 2. 4. Recommendation for resolving the Dilemma 3. 3. Dilemma faced by Government 3. 3. 1. Role of Government 3. 3. 2. Ethical Theories 3. 3. 3. Cost and Benefit analysis . 3. 4. Recommendation for resolving the Dilemma 3. 4 Dilemma faced by Media 3. 4. 1. Role of Media 3. 4. 2. Ethical Theories 3. 4. 3. Recommendation for resolving the Dilemma 4. Recommendations for avoiding recurrence of the issue 4. 1 Plan to avoid recurrence of such a scam 5. References 5. 1. Websites 5. 2. Books 1. Abstract 1. 1. Introduction: The  2G  spectrum  scam  involved politici ans and government officials in India illegally undercharging  mobile telephony  companies for  frequency allocation  licenses, which they would then use to create  2G  subscriptions for  cell phones.The shortfall between the money collected and the money that the law mandated to be collected is estimated to be  176,645  Crore  (US$32. 15 billion), as valued by the  Comptroller and Auditor General of India  based on  3G and BWA spectrum auction  prices in 2010. However, the exact loss is disputed. The Supreme Court declared allotment of spectrum as â€Å"unconstitutional and arbitrary† and quashed all the 122 licenses issued in 2008 during tenure of  A. Raja(then  minister for communications & IT) the main official accused in the 2G scam case.In 2011,  Time  magazine listed the scam at number two on their â€Å"Top 10 Abuses of Power† list. 2. Ethical Issues With the outbreak of the 2G spectrum scam, the following ethical issues on t he part of the Government, Regulatory bodies, media and industry came into the forefront. * Spirit of collective responsibility not conserved: An ethics of co-responsibility is required and can only be implemented through mechanisms well beyond the legal system. In the 2G scam, almost all of the entire media and nation has put the name of Mr A.Raja as the responsible person for the corruption but the actual decision of telecom policy was passed through the cabinet. * Too much power in hands of very few: This is what actually happened in case of 2G scam. The entire decision making power rested in the hands of selected bureaucrats. * Middle men used for access to those in power: Middlemen were used to by company officials and other illicit channels to reach the ministers. People in power were lured by money. Those who did not bend to the power of money were either transferred or were threatened. Neutrality of media questionable: In the  2G Spectrum Scam  Case, instead of providing valuable insights, the media is trying to become the judiciary. The media has targeted easy scapegoats, revolving their stories around a selected few because even they know that it is difficult for them to target certain big names like the Tatas, Ambanis and Ruias. * Personal greed puts business ethics at stake:  Raja was the mastermind of this whole scam and his personal greed made him do all the corrupt things. The 2 fundamentals of business i. e. air dealing and transparency was completely kept aside to enjoy the false fruits. * Wrong use of power leads to a great turmoil:  Raja being the Telecom minister, tried to influence the senior officials of DOT by all means. Those who didn’t get influenced were either transferred or removed from their posts. 3. Ethical Dilemma’s 3. 1. Dilemma Faced By A. Raja: Mr A. Raja was in a dilemma whether he should disclose the name of every main conspirator of the plot, or should he wait for his fellow mates having a reputed pos ition in the government and corporate world to help him get out . 1. 1. Role of A. Raja A Raja has received  3,000  crore  (US$546 million)  as bribe for bringing forward the cut-off date for applications for spectrum from the initial 1 October 2007 to 25 September 2007. At the time of taking decision he might have got influenced of the dilemma related to it but money made him blind and despite of knowing the risk associated and at the stake of his personal values, he took the decision of performing the 2G Scam. There was also a clear conflict of interest among promoters, shareholders and other stakeholders of company.The conflict of public shareholders and stakeholders put them in very interesting position. There was also a dilemma when the case uncovered which was more or less can be termed as the prisoners dilemma as should he tell the names of all the person associated or only few because it was a very high end case consisting of many renowned politicians and bureaucrats 3. 1. 2. Ethical Theories: Depending on the dilemma faced by different people in this case there are different ethical theories that can be applied.Mainly we can apply 2 theories: * Utilitarianism: Utilitarianism is a theory in normative ethics holding that the proper course of action is the one that maximizes utility, specifically defined as maximizing happiness and reducing suffering. In this theory person compares the benefits with its cost and take decision accordingly. * Hedonism: It is a school of thought that argues that pleasure is the only intrinsic good. In very simple terms, a hedonist strives to maximize net pleasure (pleasure minus pain).Ethical hedonism is the idea that all people have the right to do everything in their power to achieve the greatest amount of pleasure possible to them. It is also the idea that every person's pleasure should far surpass their amount of pain. 3. 1. 3. Cost ; Benefit Analysis: Going by the theory of utility, A. Raja might have done the benefit cost analysis as follows: Benefits Loss | | A. Raja will be getting lots of money | A. Raja can be caught, but the chances are very less because in India politicians are never caught | With money there will be power.Moreover he will be a friend of big corporate personalities. | Shareholders will get affected with this decision| The huge benefit of under-pricing or unfair subsidiary was given to the mobile telephone services| The person who is not a shareholder or customer of any mobile telephony company has sold his share in spectrum on cheap prices and lost his money which would have been spent for the development of his nation| The subsidy was given to all industry majors, who regularly lobby against the subsidy to basic human need like food, water, education and shelter. When call rates were high, there would be an exclusion of masses from this information revolution. This is a simple math not a magic formula to fool all stakeholders| The huge benefit of under-pricing or unfair subsidiary was given to the mobile telephone services| | So, he might have found that he can easily escape by doing this scam and chosen to give away the licence at cheaper rate. Going by the Hedonism theory the pleasure that power and money will bring to him will be much more than that of pain so he thought of choosing the wrong path of earning money. . 1. 4. Recommendation for resolving the Dilemma: The 2G Spectrum scam is at the final stage. Now as all the politicians, Bureaucrats, Major Telecom company officials have been exposed. But if would have followed the following simple tests or models they would have definitely selected the ethically right path and avoided the consequences that followed. * Peter Drucker’s Model: â€Å"Above all, do no harm†. Peter Drucker wanted to convey to any individual that if any of his/her decisions harms any other person then that decision is unethical. Raja had thought of this philosophy then he would have avoided his action s and maintained transparency in allocating 2G spectrum. * The government officials would have brought the issue in front of the judicial system if they followed this simple principle. Corporate executives would have refused help from A. Raja as profit making is ethical but profiteering is not * Warren Buffet’s first page of the4 Newspaper’s Test: If all the people imagined the newspaper headlines that were published all throughout 2010, 2011 and 2012, they probably would have not done what they did.Some examples are included below: 1. Court issues notice to CBI on A. Raja's 2G spectrum scam plea 2. Why did not PM act on A. Raja: SC 3. A. Raja informed Manmohan Singh about change in policy: Siddharth Behura 3. 2. Dilemma Faced By Corporates: The basic dilemma faced by the Corporates was whether to abide by the law of the country and obtain the licenses they were capable of obtaining in an ethical manner or whether to unethically obtain licenses in order to increase cus tomer base and earn instant profits.On account of Utilarianism, benefits they achieved were that they were able to attain the shares at much lower cost and thereby incurring huge profits and it also thus provided them with an competitive edge over their competitors as they were able to outrun them that too in such short duration. Also if they did not buy these licences some other companies will buy and attain profits so without considering the harmful repercussions they went on with buying with the licences. 3. 2. 1. Role of Corporates: India found itself in the centre of such protests in 2010-2011 over the scam in 2G spectrum allocation to telecom companies.The 2G scam went a long way to show how the Indian economy, one of the fastest growing in the world, is dominated by a small set of tightly connected power players. Industry observers felt that if not checked soon, the deep-rooted problem of crony capitalism in the country could adversely affect India’s growth and develop ment. They wondered how the accountability could be fixed and the unholy nexus broken. The distributive justice states that equal people should be treated equally. There is nothing wrong in, corporate making profits but it should not be at the cost of other people.When the corporates involve in a scam like this, the tax payers are burdened which is not fair. Ultimately it is the tax payer, who pays for each Scam. Corporate as a part, of the society has got some social responsibility which means, they have every right for making profit but not profiteering by harming the society. Their rights should not harm the interest of the common man. The corporates by involving in the scam are not only cheating the common man but its own people like its shareholders. Transparency in the long run pays of great results.Here being ethical should not only an instrumental value to the corporates, but should be an intrinsic value. Business ethics plays a very important role. th legal frame work may n ot be always be ethical but here observing the legal standards provides an important ethical dimension. The business values like transparency, fairness and justice are universal. Observing these values as an intrinsic value would benefit the business in the long run. When business is ethically strong, it will have the same impact on its employees. When employees are ethically strong, consumer satisfaction will be high and so the business has to sustain. Corporations involved were: Allianz Infra, Aircel, Dishnet wireless, loop mobile, Reliance communications, S Tel, Swan telecom, Tata Tele Services, Unitech Group, Videocon Telecommunications Limited, Vodafone Essar, Virgin Mobile India. * Corporate Personalities involved were: Anil Ambani (Reliance Group-ADAG), Ratan Tata, Shahid Balwa (DB Reality and Etisalat DB Telecom), Vinod Goenka (Dinamix Group), Venugopal Dhoot (Videocon Group), and Prashant Ruia (Essar Group). 3. 2. 2. Ethical Theories: * Utilitarianism: Going by this theory, the corporates involved Utilitarianism i. e. aximising their profits, specifically defined as maximizing happiness and reducing suffering. For them what is good is that which produces pleasure, happiness, contentment or welfare and what is right is that which maximizes one or more of these things. Utilitarian’s call the method for maximizing good the principle of utility and they use the term optimific to describe the achievement of this maximization. The Corporates on their part in order to maximise their profits instantly and in an easy manner went on 2G scandal, without considering the ramifications. 3. 2. 3. Cost and Benefit Analysis: Swan Telecom paid Rs. , 537 crore for 2G licences in 13 circles, they soon sold 45 per cent equity in this company to Etisalat for Rs. 4,200 crore. Unitech obtained licences in 22 circles for Rs. 1,658 crore and then sold 60 per cent equity in the company to Telenor for Rs. 6,100 crore. Thereby, providing them with instant benefits. 3. 2. 4 . Recommendation for Resolving the Dilemma: * Peter Drucker’s model: â€Å"Thou shalt not steal† and â€Å"Primum Non Nocere. † Which in English means, above all (or first) do no harm. According to Peter Drucker wanted to convey that an individual’s decision is unethical if it harms any other person’s.Thus, abiding by the Peter Drucker model to resolve this ethical dilemma involved the corporate personalities involved should have rejected the proposal offered by A. Raja as achieving profit is fairly ethical but what turned out in this case was ‘profiteering’ which is unethical. 3. 3 Dilemma faced by the Government: In this context ethical dilemma was on the part of the government after the case got uncovered as it involved many politicians, bureaucrats, & ministers so either to put charge on all of them showing the vulnerable state of the nation or to allege a single minister for the same. 3. 3. 1. Role of Government:The list had many well known ministers like Dayanidhi Maran(Union cabinet minister for textiles), P. Chidambaram(Union cabinet ministers for home affairs), Andimuthu Raja (Union cabinet minister for communication & information technology), Kanimozhi Aravindhan (Member of Rajya Sabha) and also many renowned bureaucrats like Siddharhta Behura, Pradip Baijal, R K Chandolia. 3. 3. 2. Ethical Theories: * Utilitarianism: Going by the this theory, it states that actions and policies should be evaluated on the basis of the benefits and costs they produce for everyone in society and also referred to as consequentialism.It holds that morally right course of action in any situation is the one that, when compared to all other possible actions will produce the greatest balance of benefits over costs for everyone affected. * Hedonism: A school of thought that argues that pleasure is the only intrinsic good. In very simple terms, a hedonist strives to maximize net pleasure (pleasure minus pain). In this context goi ng by the above mentioned theory in order to maximize the net profits its better on the part of government not to disclose anything and spare from the pain that can incur f they do so. 3. 3. 3. Cost and Benefit Analysis: In the context of 2G scam the cost and benefit analysis can be done as follows: * Cost: The major threat was the impact on stock market and investment in India. The mobile phone market is the world’s fastest growing making it a must-invest market for any major global operator but after looking at the corruption level and the people involved they might not willing to come over and invest. Moreover it will also shatter the trust factor of the citizens and they will not have any faith in the government. Benefit: Disclosure of all the names involved in the scam will lead to a situation of distrust. In a globalized world such a situation will negatively affect the Indian corporate scenario and may even jeopardize the economy as a whole. Going by the above mentione d theory it was certainly better on their part to go for benefits and not to disclose any names. 3. 3. 4. Recommendation for resolving the Dilemma: To resolve the dilemma’s 3 steps can be followed, they are: * Step 1: Analyze the consequences Assuming that the resolution to the ethical dilemma is to be found within the confines of law.Ethical dilemma that arise should be resolved at least within the bare minimum of law and legal framework as otherwise it will lead to a sort of mafia business. One has to look at the consequences that would follow one’s proposed actions. And when one has several options to choose from, there will be an array of consequences connected with each of such options, both positive and negative. Before one acts, answers to the following questions will help find the type of action that can be contemplated; 1. Who are the beneficiaries of your action? . Who are likely to be harmed by your action? 3. What is the nature of the ‘benefitsâ€℠¢ and ‘harms’? (the answer to this question is important because some benefits may be more valuable than others. Letting one enjoy good health is better than letting one enjoy something which gives trivial pleasure. Likewise, some ‘harms’ are less harmful than others. ) 4. How long or how fleetingly are these benefits and harms likely to exist? * Step 2: Analyze the actions Once option is identified, concentration should be on the actions.Find out how the proposed actions measure against moral principles such as ‘honesty, fairness, equality, respect for the dignity and rights of others, and recognition of the vulnerability of people who are weak, etc. ’ Then there are questions of basic decency and general ethical principles and conflicts between principles and the rights of different people involved in the process of choice of the options that have to be considered and answered in one’s mind. After considering all these possible factors in the various options, it is sensible to choose the one which is the least problematic.Step 3: Make a decision After considering all factors that lead to various options, choose an option and analyze it carefully and then take a rational decision. 3. 4. Dilemma faced by Media: It is media’s duty to show the truth to the public, moreover it also considered as a trustworthy source which helps in creating awareness regarding the actual happenings in the world. The Media persons accused faced the ethical dilemma of whether to diligently follow the duties of a journalist and uncover the real truth or be loyal to their friends. 3. 4. 1. Role of mediaThe 2G spectrum scam, which has snowballed into a major controversy involving Indian politicians and businessmen, became hotter for journalists to handle when it allegedly involved two of their senior members. Media sources such as OPEN and Outlook reported that two senior journalists Barkha Dutt (group editor of NDTV) and Vir Sanghvi (editorial director of Hindustan Times) knew that corporate lobbyist Nira Radia was influencing the decisions of appointment of telecom minister. Radia wanted A Raja to be made telecom minister. The two magazines made public the telephone conversations between Nira Radia, Barkha Dutt & Vir Sanghvi.Radia's phones were being tapped by the Income Tax Department. Critics allege that Barkha Dutt and Vir Sanghvi knew about nexus between government and the media industry but still they supported this corrupt activity and suppressed news reporting the discovery of the corrupt practice. In November 2010, OPEN magazine carried a story which reported transcripts of some of the telephone conversations of Nira Radia (a political lobbyist) with senior journalists, politicians, and corporate houses, many of whom have denied the allegations.The Central Bureau of Investigation has announced that they have 5,851 recordings of phone conversations by Radia, some of which outline Radia's attempts to br oker deals in relation to the 2G spectrum sale. The tapes appear to demonstrate how Radia attempted to use some media persons to influence the decision to appoint A. Raja as telecom minister. Vir Sanghvi, editorial director of Indian national daily Hindustan Times and India’s television news channel NDTV’s group editor Barkha Dutt are apparently featured in the transcripts.They are heard promising to fix things for Radia, who is known to be close to the sacked minister A Raja, and her clients besides her political cronies. While Sanghvi allegedly took notes from Radia on what he could point out in his weekly Sunday column of Hindustan Times even as Radia asked him to write against Reliance Group's Anil Ambani and the high court decision on the gas pricing issue. Barkha Dutt had allegedly assured Radia of getting ruling Congress party’s general secretary Ghulam Nabi Azad to talk to the supremo of his party’s chief ally in the government M.Karunanidhi to fi x portfolios for the ally according to wishes of Karunanidhi’s daughter Kanimozhi. One thing to be noticed in this case was, initially the news gained prominence following sustained pressure on social networking sites Twitter and Facebook against an attempted blackout orchestrated by many prominent Indian TV channels and newspaper. Initially, only handful of newspaper like Deccan Herald and The Indian Express wrote about the tapes. Some newspaper like HT Media, mint and NDTV told that the authenticity of these transcripts cannot be ascertained.Not Touching Corporate Biggies: Now media is deliberately trying to highlight a few names like those of Shahid Balwa, A Raja, Kanimozhi, Sanjay Chandra, Karim Morani, and Vinod Goenka while not touching corporate biggies such as Tatas and Ambanis. It is quite clear that in this 2G spectrum case, only a few are conspired to be indicted in the case while others are clearly kept out. Instead of providing valuable insights, the media is try ing to become the judiciary.The media has targetted easy scapegoats, revolving their stories around a selected few because even they know that it is difficult for them to target certain big names like the Tatas, Ambanis and Ruias. It is a well-known fact that the trial for 2G Spectrum case is going on, and nobody can be proved guilty unless and until it is proved in court, but, without taking it into account, our media has started blaming people and highlighting a only few names without mentioning the rest of the suspects. 3. 4. 2. Ethical Theories: Utilitarianism: If we apply utility theory on media then cost in hiding the facts was that people will not trust the media if they come to know that facts were hidden from them but the benefits were that they will not spoil their relations with big politicians and corporate biggies. So benefits were more than the cost, as it is said that common man has very short memory and you can cheat them. But as pressure started building from opposi te party and moreover opposite party had their friends in the media, the names of big politicians came into picture.But then also media maintain its silence on corporate biggies. 3. 4. 3. Recommendation for resolving the Dilemma: Laura Nash’s model: Following the 12 questions that Laura Nash has raised in her model would have stopped media from taking the first step. Some of the 12 questions that would have helped the accused persons to clear their thought processes are: * How would you define the problem, if you stood on the other side of the fence? * To whom and with what are your loyalties? What are your intensions in making this decision? * How does these intentions compare with the likely results? * Whom could your actions injure? 4. Recommendations for avoiding Recurrence of the Issue Modern scams are victimless in that the victims are not obvious. The victims of these crimes are the taxpayers and citizens of the country to whom this money and assets belong. The only pe rmanent way for us to stop scams is to work on both prevention and deterrence. 4. 1. Plan to avoid recurrence of such a scam 1.Increase disclosure requirements by the government on all contracts and concessions involving public money or assets. 2. Improve the effectiveness of parliamentary oversight on government and executive by making parliamentary committees stronger as well as more transparent to the public. 3. It should be ensured that the Criminal Penal code has amendments to deal with and enable rapid prosecution of white collar crimes and scams. Judiciary should be independent and free of any external influence. It should be capable of taking strong action against the corrupt politicians.While severe punishment is given to a poor village officer when he takes a bribe of Rs10, politicians who cheat the public and earn crores are many a time let free by the court of law. 4. There is a requirement of complete overhaul and changes in our criminal justice system that is still des igned around petty crime and criminals. There is a need for new and stronger laws for dealing with sophisticated financial crimes of the day. One such example is removing the Section 311 that requires prior sanction from the government to prosecute its officers. 5.Media played a very important role in forming an opinion among the citizens therefore there should be effective parliamentary oversight of the government and such oversights be transparent and available to media and citizens. 6. The government must have outside legal and advisory help while negotiating contracts and not rely only on bureaucrats. There should be a creation of a new cadre of independent regulators, backed by parliamentary statutes that oversee most of these sectors. 7. For example, bureaucrats must be chosen as regulators only in exceptional cases of high integrity and capability.Such Independent Regulators must also have oversight on them to ensure that there is no regulatory capture. 8. Ensure that governm ent policy is always about the public and not about private and personal interests. 9. Legislation must be initiated to regulate lobbyists and business chambers, to prevent advocacy changing to corruption and to protect against policy capture instead of policy advocacy. 10. Ensure government policies are not always bombastic rhetoric and full of loopholes for exploitation. This will minimize administrative/political discretion. 1. Another way to stop corruption is to avoid the coalition form of governance. A single party must be allowed to rule the country independently without seeking the support of innumerous minor parties. In the 2G spectrum case, the accused, A. Raja is a representative of DMK which is supporting the congress. In such a situation, an able and efficient prime minister like Manmohan Singh could not take action but had to inadvertently support him as otherwise DMK would have withdrawn their support and thus follows an utter rout for the congress.Lastly and most imp ortantly both media and the general public must create awareness that the government is a trustee of public money and assets and the people are the real owners. If trustees violate the trust, people should not sleep, but must react. A permanent solution, thus, to such scams and corruption is alert citizen and conscientious media. 5. References 5. 1. WEBSITES * http://aishmghrana. wordpress. com/2012/09/01/conflict-of-interests-among-stakeholders-in-2g-allocations/ * http://www. icmrindia. org/casestudies/catalogue/Business%20Ethics/Indian%202G%20Spectrum%20ScamExce2. tm#Can%20Accountability * http://www. isidelhi. org. in/hrnews/HR_THEMATIC_ISSUES/Corruption/Corruption-2011. pdf * http://www. scribd. com/doc/71816181/2g-scam-project * http://www. processexcellencenetwork. com/process-improvement-case-studies/columns/drucker-on-business-ethics/ * http://en. wikipedia. org/wiki/Radia_tapes_controversy * http://www. slideshare. net/amyberi/2g-spectrum-scam-casestudy * http://realityche ck. wordpress. com/2010/12/03/wheres-our-story-media-on-2g-spectrum-scam-shyness-or-something-more/ 5. 2. BOOKS * Business Ethics: An Indian Perspective by A. C. Fernando